My daughter was participating in a running program in 2013 when a thought popped into my head - why isn’t there a running program for boys? I was working as a college professor at the time and decided to do some research. I was shocked to learn that boys are more at risk for drug use, depression, suicide, incarceration, high school dropout, delinquent behavior, and increased levels of aggressive behavior. US Department of Education (2012) reports that girls are thriving in the elementary years, while boys lag behind. This disparity doesn't shift until women enter the workforce. To a mom with 2 boys and a girl, this was inspiring me to make a difference.
Curriculum based on what research was indicating was necessary to empower boys but also to empower women. In addition to what current trends for boys are, the curriculum addresses gender disparities, teaches effective communication, how to form healthy relationships, and resolve conflicts.
We operated initially out of Brierwood Training Center in Hamburg, NY. By word of mouth and marketing on social media, the word was spread to friends and family about the inaugural new running program for boys. The original program sold out very fast as did subsequent others. It was obvious the need for our program was strong. Becoming syndicated in 2015, we have successfully provided life and leadership skills to thousands of boys through fun games, activities, lessons, and proper training to run a 5k. We are still based out of WNY but are rapidly expanding and also have sites in other states in the country.